Building a New Age Powerhouse
As the first Content Manager at Main Street Media, I developed brand voice for all three of the company's niche properties:
(which was succesfully sold to Shine during my tenure)
By transforming CP's message from "predicting your future" to "creating your future," and launching a content portal which included an array of subscriber newsletters based upon interest area (love, sex, money, career, the occult), our work catapulted CP from fledgling psychic line to first-in-class destination in just a year, eventually growing the newsletter subscriber/customer base to over 2M.
Article links, direct mail, taglines, etc, available upon request.