Building a New Age Powerhouse

 

As the first Content Manager at Main Street Media, I developed brand voice for all three of the company's niche properties:

California Psychics,

Karma Air

and

Daily Mantra

(which was succesfully sold to Shine during my tenure)

 

By transforming CP's message from "predicting your future" to "creating your future," and launching a content portal which included an array of subscriber newsletters based upon interest area (love, sex, money, career, the occult), our work catapulted CP from fledgling psychic line to first-in-class destination in just a year, eventually growing the newsletter subscriber/customer base to over 2M.

 

Article links, direct mail, taglines, etc, available upon request.

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