Poulet was a tricky one. Fast casual, not fast food. Upscale, but inexpensive -- nee, practical. French... but opening first in Texas. Working with their agency team, crafted brand voice as below.
Click here for KFC: Mission Statement.
Relaunching a Nostalgic Brand
A sample sale phenomenon in the early to mid aughts, Billion Dollar Babes was in need of a re-brand to compete. Consulting with the brands new owners (Christopher Peacock Los Angeles), I proposed this editorial strategy (currently in the process of being implemented).