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Inspired Chicken


Poulet was a tricky one. Fast casual, not fast food. Upscale, but inexpensive -- nee, practical. French... but opening first in Texas. Working with their agency team, crafted brand voice as below. 



Click here for KFC: Mission Statement.

Relaunching a Nostalgic Brand


A sample sale phenomenon in the early to mid aughts, Billion Dollar Babes was in need of a re-brand to compete. Consulting with the brands new owners (Christopher Peacock Los Angeles), I proposed this editorial strategy (currently in the process of being implemented).



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