A touchy subject
Giving voice to a sensitive subject (vaginal health), I worked with the in-house team at Sweet Spot Labs on their content launch.
To establish SSL as a trusted go to in matters of female wellness, raising brand awareness and driving repeat customers.
To provide important information, but in fun,easily digestible ways women wouldn't have to be embarassed about. Ways that would create a community.
Crafting a saucy but simulatneously serious tone, we used then-burgeoning social media, email and an in-house advice columnist "Holly," to expand the consumer base/audience.
Following the path that led to our success launching California Psychics, the Brand Manager recently hired me to work with the in-house marketing team to help establish voice for Jafra's re-brand.
To introduce Jafra (a more upscale, Avon style cosmetics brand best known in Latin American markets) to American women ages 25 to 40.
To be fashion forward and on-trend without losing relatability or a positive, uplifting message.
To craft down to earth but in the know, shareworthy content to be posted across platforms. More editorial than advertorial; a destination site.